Sport-Fachhandel, the German trade publication, reports that Klättermusen is targeting a turnover of 78 million Swedish kronor (€8.32m-$11.34m) by 2013. Sales in the currently 19 countries were SEK 28 million (€2.98m-$4.07m) in 2009 and the projected sales for this year are estimated to be at SEK 40 million (€4.26m-$5.81m).