All Survey articles
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News briefsWFSGI / McKinsey & Company
Sporting Goods Industry SurveySGI Europe would like to invite you to participate in this year’s WFSGI / McKinsey Sporting Goods Industry Survey.
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ArticleSurvey: Winter tourists shifting from slopes to hiking trails
According to a YouGov survey commissioned by German sportswear manufacturer Schöffel, winter travelers are making changes to their activities. Above all, increased cost of living and energy prices are changing winter vacations for many Germans this season. Of those surveyed, 87 percent expect winter vacations to become more expensive in ...
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ArticleStudy: Germans want to continue to invest in outdoor equipment
Three-quarters of Germans want to buy outdoor equipment in the next 12 months. Albeit, the products that are of interest change slightly.
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ArticleEmerald releases first report on the North American B2B events industry for 2022
Emerald Holding, the New York-based organizer of Outdoor Retailer (OR) trade shows, among others, has released its first research report reflecting the changing expectations that are influencing and shaping the future of the business-to-business (B2B) events industry. The report will be published annually in the future, Emerald said. ...
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Trend ReportsGerman study: Fewer new fashion purchases thanks to second-hand shopping
84 percent of second-hand shoppers in Germany say that buying second-hand clothing has replaced buying a new garment. Another 71 percent say they spent less money on clothing because they bought used items. These are results of the current Second Hand Fashion Report 2022, for which the second hand online ...
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News briefsGfK sees pandemic and inflation clouding consumer sentiment in Germany
According to the latest GfK consumer climate study, consumer sentiment in Germany cooled off noticeably in December. Both economic and income expectations and propensity to buy fell significantly. With the propensity to save also rising again, GfK forecasts a consumer climate of -6.8 points for January 2022, five points lower ...
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ArticleTourism-related sporting goods retailers in Austria see winter season at risk
In the 2020/2021 winter season, tourism-related sporting goods retailers in Austria recorded sales losses of up to 95 percent. A study by SpEA (SportsEconAustria) commissioned by the Federal Committee for Trade in Fashion and Leisure Articles in the Austrian Federal Economic Chamber (WKÖ) now shows that what was already feared ...
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News briefs
Klarna launches “Pay in 30 days” in Poland
Klarna, the Swedish banking, payment and shopping service with over 90 million users worldwide, officially launched in Poland on Aug. 18, partnering with H&M to introduce the popular “Pay in 30 Days” option and the Klarna app. Klarna will expand its presence in Poland with a local team and office ...
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News briefsGlobal canoeing and kayaking equipment market on the rise, driven by North America
The global canoeing and kayaking equipment market is expected to grow by US$105.37 million during the 2021-2025 period, according to new market research by Technavio. This would represent a compound annual growth rate (CAGR) of nearly 2 percent during the forecast period, with North America likely to generate 41 percent ...
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News briefs
Covid mobility study: Germans travel more on foot and by bike
The Covid-19 pandemic has led many Germans to rethink their own mobility: just under 40 percent said they wanted to change their mobility behavior as a result. The trend is clearly toward more pedestrians (+64 percent) and cyclists (+50 percent). The respondents also want to fly less frequently in the ...
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News briefs
E-bike buyers are younger in Germany and Belgium than in the Netherlands
Figures from the annual GfK e-bike Monitor 2020, which was first launched in the Netherlands in 2018, show more young e-bike buyers in Germany and Belgium than in the Netherlands. Among e-bike buyers, the age groups 50 and 65+ are less strongly represented in these countries than in the Netherlands. ...
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ArticleSurvey: Generation Z embraces second-hand movement to live more sustainably
According to a recent study by Depop, a popular e-commerce platform for second-hand fashion, and management and business consulting firm Brain & Company, the shopping behavior of the so-called Generation Z – born between 1997 and 2012 – is not only, but predominantly driven by the desire to live more ...
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News briefsSurvey: German outdoor customers remain loyal to stationary retail
Schöffel has published the results of a representative survey conducted in collaboration with YouGov. According to the results, the current popularity of online retail in the apparel industry is likely to be put into perspective, at least in the outdoor market, due to the Corona restrictions following the end of ...
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News briefsBergzeit launches hiking campaign and shows results of hiking survey
German multisport retailer Bergzeit is trading hiking as the trend topic in summer 2021 and supports it with a special hiking campaign that will run from April 13 to May 2. Existing customers are addressed via organic social media, newsletters, advertising space in the store and magazine. New customers will ...
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News briefsGfK figures show recovery in British consumer confidence
According to the latest GfK long-term Consumer Confidence Index, all signs point to a slow but noticeable recovery in the economic situation of U.K. consumers. All indicators surged in March, with the overall index score rising by a robust seven points to -16. The measure of personal finances over the ...
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ArticleEOG research results illustrate impact of Covid-19 and future opportunities
The European Outdoor Group (EOG) has provided an update to its market research program with recent findings from both the sell-in and sell-through projects. The State of Trade (SoT) measures sell-in wholesale trends in the outdoor industry and the Outdoor Retail Benchmark Report measures sell-through retail trends in the industry, ...
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ArticleDigital natives are the most frequent cross-border e-commerce shoppers
A recent survey by eShopWorld, a privately held Irish company headquartered in Dublin with offices around the globe that provides a technology platform for brands and retailers looking to sell online to global markets, found out that younger, digitally native consumers aged 25 to 34 are the group that most ...
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ArticleStudy by Mastercard says Covid-19 accelerates technological innovations in winter sports
In a new study by the Center for Sports and Management at WHU – Otto Beisheim School of Management, conducted in an anonymous Delphi format with 46 winter sports experts, more than half (56 percent) of the participants predict that the industry will continue to evolve technologically and digitize in ...
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ArticleEOG invites you to participate in its Outdoor Industry Survey 2020
The European Outdoor Group (EOG) would like to invite brands and retailers in the outdoor markets to participate in its annual survey. This survey is an opportunity for the industry to provide feedback about how the markets performed in 2020, the key challenges as well as any positive changes or ...
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ArticleA quarter of German online shoppers are looking for more sustainable purchases
A recent representative survey conducted by the opinion research company Civey on behalf of the German E-Commerce and Mail Order Retail Association (bevh) has revealed that a quarter of the German online shoppers are consciously looking for sustainable shopping offers on the Internet. According to bevh, sustainable packaging is essential ...
