All Sweden articles
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News briefsExtrem Skis partners with Åre Ski Patrol
The Swedish ski brand celebrates local ski patrol heroes with a versatile ski model designed to meet the demands of changing mountain conditions.
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News briefsSkiStar opens pop-up store in Stockholm
The renowned winter tourism brand debuts curated ski apparel and gear collection in a Swedish department store.
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News briefsDidriksons relocates Stockholm store
The Swedish brand opens a new store on Kungsgatan in Stockholm, offering an enhanced shopping experience, office space and networking opportunities.
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ArticleSweden’s secondhand market projected to reach €4.3bn by 2034
Svensk Handel forecasts that Sweden’s secondhand market will grow 11% annually, reaching €4.3 billion by 2034 as sustainability drives demand.
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News briefsRVRC welcomes Joel and Henrik Lundqvist as new ambassadors
The former pro hockey players will explore the Åre region together with RevolutionRace.
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ArticleSwedish sports retail sees 2.5% decline in Q2 sales, bicycle sales on the rise
While Swedish sports retail in general has declined for the tenth consecutive quarter in Q2 of 2024, bicycle sales appear to be recovering, growing by an impressive 10% compared to the previous quarter.
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ArticleFjällräven recognized as Sweden’s most sustainable brand for fifth consecutive time
For the fifth time in a row, Fjällräven is perceived by Swedish consumers as the country’s most sustainable brand in the “Clothing and Fashion” category in the Sustainable Brand Index 2024. With the help of 80,000 consumers in eight countries, the Sustainable Brand Index measures and analyzes ...
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ArticleSwedish researchers develop completely recycled viscose
Viscose textiles are typically made of biomass from the forest and fully recycled viscose is not available. Researchers at Lund University in Sweden claim they have now developed a technique to produce new viscose from worn-out cotton sheets. In Sweden, old textiles are usually burned to produce district heating. Extensive ...
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News briefsNaturkompaniet wins Swedish Sustainable Brand Index for 11th consecutive year
Naturkompaniet has won the “Clothing and Fashion - Stores” category of the Swedish Sustainable Brand Index, a position the retailer has defended since 2013. Being an industry winner in the Sustainable Brand Index means that a brand is perceived as the most sustainable brand in its category, according to Swedish ...
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ArticleIcebug to open first store in Stockholm
Swedish shoe label Icebug unveiled it will soon open its first brand store in Bibliotekstan, at Norrlandsgatan 10, with a sales area of approximately 80 square meters. Bibliotekstan is an exclusive shopping district in Stockholm around Biblioteksgatan in the heart of the city, but the area also includes parts of ...
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News briefsEnthusiastic friends unite to save Swedish outdoor store from closure
For over 50 years, Friluftsvaror has been dedicated to making outdoor life accessible to all. When the Malmö store faced closure due to bankruptcy, it stirred strong emotions among customers and outdoor enthusiasts in the southern parts of Sweden. Four individuals, bonded by their love for the outdoors, formed the ...
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ArticleHoudini, Icebug support Ecocide Law Alliance’s initiative to make environmental destruction a criminal offense
55 percent of global GDP depends on the services provided by nature. Yet, we are increasingly witnessing the disruption and destruction of our ecosystems through the reckless abuse of nature. For this reason, the CEOs of the Swedish companies SPP, Houdini, Icebug, Polarbröd, Svea Solar and Rejlers have now supported ...
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News briefsNaturkompaniet continues to say no to Black Friday
Swedish retailer Naturkompaniet keeps distancing itself from Black Friday campaigns and instead encourages customers to take care of the clothes and equipment they already have. From Nov. 20-25, customers can therefore have their leather hiking boots and G-1000 products from Fjällräven waxed for free in all stores in Norway. During ...
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News briefsThis Black Friday, Naturkompaniet opens second-hand departments in four stores
Swedish outdoor retail chain Naturkompaniet is starting to open second-hand departments for a wide range of used products from different brands. Naturkompaniet has 36 stores throughout Sweden, and four of them will offer high-quality second-hand outdoor clothing and equipment from Nov. 24, 2023. The first stores to introduce the concept ...
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News briefsFoundation Outdoor Group establishes European headquarters in Sweden
Foundation Outdoor Group, the global supplier of fishing rod and tackle crafting components, supplies, equipment, and instruction, has announced the establishment of European headquarters in the strategic port city of Halmstad, Sweden. The company has acquired a new 2,100-sqm facility at Muskotvagen 7, ideally positioned to facilitate international distribution and ...
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ArticleConsumer protection agency enforces sales stop of Hövding 3 airbag, Hövding fights back
After the Swedish Consumer Protection Agency allegedly uncovered design flaws in some models of the popular Hövding 3 – an airbag that cyclists wear around their necks – and deemed the product “not in compliance with current health and safety requirements” (under the EU’s Personal Protective Equipment Regulation), Hövding has ...
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ArticleSwedish sports retail sales down 1.7 percent in Q3
The Sportindex, compiled by industry organization Svenskt Sportforum in collaboration with HUI, shows that Swedish sports retail sales fell 1.7 percent in the third quarter of 2023 – the seventh consecutive quarter of negative performance. A heat wave in September was a setback for sporting goods retailers as fall sales ...
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News briefsColoreel announces $2m deal to scale production of its sustainable technology
Swedish textile innovation brand Coloreel has announced the signing of a $2 million agreement with “a prominent Asian manufacturer.” The deal has been described as “a significant milestone for Coloreel and its innovative product.” Coloreel has developed a technology for embroidery that enables high-quality coloring of textile thread on demand. ...
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ArticleNew Swedish Wool Standard paves way for sustainable textile industry
Half of the wool produced in Sweden ends up in waste, while Swedish brands in fashion, outdoor and home textiles are actively seeking sustainable textile materials. In response, The Swedish Wool Initiative is introducing the first Swedish classification system for wool. The new Swedish Wool Standard simplifies the sale and ...
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News briefsCreditors grant continued reconstruction for Swedemount Sportswear & Fashion AB
A meeting on Aug. 6 at Gothenburg District Court has decided that the reorganization of Swedish outdoor clothing company Swedemount Sportswear and Fashion AB should be allowed to continue the three-month period that has already begun. Neither Swedemount’s bank nor the Skatteverket (Swedish Tax Agency), which is by far the ...
