Swedish sports retailing is undergoing yet more changes this month with the acquisition of Sportex, an integrated retailer with two banners, by Team Sportia. This buying group was already the third-largest sports retailer in Sweden with 112 stores and sales of nearly 2.4 billion Swedish kronor (€258.6m-$328.9m) last year, but the enlarged group should reach a joint retail turnover of more than SEK 3 billion (€323.3m-$411.1m). Sportex includes the integrated chain of the same name, with sales projected at about SEK 250 million (€26.9m-$34.3m) in 20 stores this year, focusing on footwear and bicycles. It further comprises Sportringen, a buying group with 54 stores and sales projected at about SEK 450 million (€48.5m-$61.7m), which was acquired by Sportex five years ago (more in Sporting Goods Intelligence Europe).
