Tecnica is expected to finish 2010 with sales of €352 million compared with €343 million a year earlier, supported by new products and a new management structure in its outdoor division. The ski division also enjoyed some growth, despite a flat market, thanks to the Blizzard line, which posted a 25 percent increase in revenues after a reorganization of its sales network and the distribution of the collection along with Tecnica in the countries where the group has a direct presence. Blizzard’s sales were higher than average in Italy and the U.S. The Tecnica Group achieved about 15 percent of its sales in Italy and 35 percent in other European countries. North America contributed to 40 percent of group sales and the rest of the world 10 percent.
