The European Outdoor Conservation Alliance (EOCA), formerly known as the EOG Association for Conservation, is calling on European consumers to vote for the next grass-roots conservation projects. After a trial with the British Trail magazine last year, EOCA has extended the voting to additional publications such as Alpin from Germany, National Geographic Germany and the Dutch Lift, Bike & Trekking and Sport-Partner. Altogether, 19 projects are up for vote, with each magazine presenting different projects to its respective readers. In its four years of existence, EOCA has raised €640,000 and targets €1 million by 2012.