All The Ironman Group articles
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News briefsDacia partners with UTMB World Series
Dacia, part of the Renault Group, and the organizers of the UTMB World Series, UTMB Group and The Ironman Group, have announced a multi-year partnership through 2024. The agreement sees Dacia as the official technical and exclusive automotive partner for UTMB World Series European and African events, including UTMB Mont-Blanc, ...
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ArticleIronman Group realigns leadership structure
Florida-based The Ironman Group has announced the promotion of Stefan Petschnig to chief business development officer and Matt Wikstrom to chief partnerships officer, resulting in shifts in the management structure and several promotions. Petschnig’s successor is Thomas Veje Olsen, who has been promoted to SVP & managing director Europe, ...
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ArticleHoka becomes Premier Footwear and Apparel Partner of new UTMB World Series
The UTMB World Series and Hoka, a division of Deckers Brands, have announced a multi-year partnership. Hoka is the first global Premier Partner of a new world circuit in trail running, which debuts in 2022: In May 2021, UTMB Group and The Ironman Group had partnered to create the UTMB ...
