The organizers of the Outdoor Retailer Winter Market being held in January in Salt Lake City have released an application for smartphones that will help attendees navigate the exhibition space. The first version of the app came out for last summer’s show, but the new one has added features, including an interactive floor map with GPS technology, news RSS feeds, a “friends” feature that allows visitors to connect with colleagues and information on happenings in Salt Lake City, including some special discounts. The mobile app is available free to registered show attendees; to download it, go to the Mobile App Information page at outdoorretailer.com for the device-specific links.
