The Outdoor Industry Association (OIA) has released its OIA Segmentation Full Report, detailing the findings of its attitudinal consumer segmentation survey for 2014. The 154-page report provides detailed insights into the behavior and habits of U.S. outdoor consumers, covering topics such as the motivation and obstacles to participate in outdoor sports; the profile of outdoor consumers; the relationship between consumers, brands and media; their purchasing habits, and much more. The OIA says the report could help companies gain valuable insights into the segmentation of the outdoor consumer market, at a time when both recreation and shopping habits are undergoing significant changes.
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