Thule, the well-known Swedish supplier of automotive rack systems, has launched a new line of highly functional backpacks and luggage in its Thule Crossover collection and appointed two new high-level executives with global functions. Frederik Etlandsson, a 39-year-old executive who has worked for Diageos in the Nordic countries and Eastern Europe, has become senior vice president of communications. Michael Forsmark, 44, will become president of its Vehicle Solutions unit, the most important within the company, next Oct. 1. He has worked for Carlsberg, Wrigley and other companies, leading lately the Swedish and Danish operations of a Finnish food group, Atrias.
