Timberland Spends More On Marketing To Reverse The Tide
Timberland’s efforts to revitalize its brand will become visible over the next months with a large-scale advertising campaign and many other moves, but for the time being the brand is still in the doldrums, with yet another sales dip and another loss for the second quarter.
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices