The latest news, analysis and data on corporate strategic initiatives, the latest mergers and acquisitions, IPOs, insolvencies and cooperations in the outdoor industry.
German Komoot changes into Italian hands
The owner of WeTransfer takes over Komoot to help scale the route-planning platform globally, aiming to enhance the outdoor experience for millions of users.
Hudson’s Bay seeks creditor protection amid retail industry pressures
Canada’s oldest retailer seeks protection from creditors in the face of trade tensions that may soon affect others, including outdoor companies.
VF Corp. charts course for growth with renewed brand strategy
VF Corp. unveils an ambitious roadmap for Vans, The North Face and Timberland, aiming for premium positioning, market expansion and stronger brand appeal.
S&P: Outlook for Kontoor Brands has turned negative following acquisition of Helly Hansen
S&P Global revises the group’s outlook to negative after the $700m buyout, citing leverage concerns and execution risks.
Canadian Tire unveils ‘True North’ strategy
The sale of Helly Hansen was just the beginning of a new strategy that the Canadian company is pursuing to streamline its portfolio and refocus on its core retail business.
Fenix Outdoor acquires majority stake in Devold of Norway
The parent of Fjällräven, Hanwag and Tierra is strengthening its portfolio by acquiring 65% of the shares in the Norwegian wool underwear specialist.
Solo Brands faces delisting from NYSE over low share price
The company risks delisting after its stock remains below $1.00 for 30 days, and it has six months to regain compliance.
Silje Garberg Ree: ‘Bergans makes its heritage relevant for today’s consumers’
Bergans’ CEO speaks about innovation, sustainability and standing out in the outdoor market. Read how Silje Garberg Ree is shaping the brand’s future.
Helly Hansen changes ownership for C$1.28bn
Canadian Tire sells the Norwegian brand to the US-based global lifestyle apparel company Kontoor Brands, refocusing on its core business, Canadian retail.
Atomic celebrates 70 years at Ski World Championships in Saalbach
The Austrian ski brand marked its 70th anniversary at the 2025 FIS Alpine World Ski Championships, unveiling new products and celebrating its legacy.
