All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Salomon presents Adaptive Project, pioneering accessibility in mountain sports
The brand introduces groundbreaking adaptive technologies, empowering individuals with disabilities to explore the outdoors.
Vivobarefoot reinvents custom shoe production with technology
The sustainable shoe brand accelerates custom-fit production with innovative cloud-based tools, combining speed, sustainability and cutting-edge technology.
Oberalp Group expands Salewa Cube climbing gym franchise in Italy
The new initiative will bring innovative, community-focused climbing gyms to urban areas, blending fitness, gear trials and year-round accessibility.
North Face, Kailas integrate Boa Fit in trail shoes
The outdoor brands enhance their trail shoe performance with the micro-adjustable fit system, boosting stability and comfort.
Klättermusen launches ‘Time Well Spent’ winter campaign
Icebug wins regional EY entrepreneur award
Thermore unveils first-ever consumer campaign highlighting sustainability and versatility
Icebug wins award for eco innovation
Scarpa partners with Nikolai Schirmer to launch new ski boot
Smith executives honored with Manufacturing Excellence Awards
Sportshopen partners with former world's strongest man to promote active lifestyle
Norrøna introduces Varg, a luxury yacht for Arctic adventure trips
Nemo’s Endless Promise collection named to Time’s Best Inventions list
Trailblazer documentary on skier Megan McJames streams Nov. 1