After a long illness, Odd Roar Lofterød, the son of Odlo's founder, Odd Lofterød, passed away in Norway, his home country. He was 65 years old. Lofterød took over Odlo from his father in 1979 and built up the international business of the brand, specialized in base layers, with particular flair for innovation. Under his tenure, the company's international head office was moved from Norway to Switzerland. Lofterød was one of the members of Odlo's supervisory board, and a small shareholder.
Related articles
-
News briefsTrusTrace leads decarbonization panel at COP29 for fashion’s net-zero path
TrusTrace will host a panel with industry leaders to explore how data can drive decarbonization and sustainable practices in fashion’s supply chains.
-
OpinionMark Held: OutDoor – a time for decisions
This message by Mark Held, former EOG President, urges the outdoor industry to embrace OutDoor’s revamped model, which offers new, cost-effective opportunities.
-
ArticleBiotexfuture Fall Forum highlights bio-based textile innovations
The upcoming forum before ISPO Munich showcases eco-friendly, bio-based materials, with industry leaders discussing sustainable textile solutions.
More from Trade Shows & Events
-
News briefsDeuter launches giveaway for off-line ski days
The brand offers ski enthusiasts a chance to win a spot in a guided alpine adventure focused on safety, skill-building and sustainability.
-
ArticleWorld of Freesports is giving extreme sports a stage at ISPO Munich
An action sports channel hosts athletes and industry experts at the World of Freesports congress, exploring media strategies and sports visibility.
-
News briefsIWA Pavilion at SHOT Show in Vegas expands for 2025
The global trade show for hunting and shooting sports expands its reach, with a pavilion doubling in size to support international exhibitors at the major industry event in Las Vegas.