Bright, the ten-year-old action sports trade show at Arena Berlin, is adding a new outdoor segment for its next session, scheduled for Jan. 17-19. It is proposing to host a selected number of streetwear and lifestyle-minded outdoor brands as well as more technical brands that connect design with functionality. Most of the space at the fair will continue to be dedicated to street and skate. The new outdoor section will be organized in partnership with Outdoor Aesthetics, a Berlin-based platform for outdoor enthusiasts that reviews and field-tests outdoor gear for them. Judging from its website, it currently works with almost 30 brands.
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