In a joint marketing effort, the British Outdoor Industries Association (OIA) and OCC Outdoor, the U.K. trade publication, are offering a travel package for independent retailers from the U.K. to the OutDoor show in Friedrichshafen. For the trip, the participants have to pay for the flight and the rest is covered by the partners. Altogether, the organizers of the trip to Lake Constance provide accommodation and service for up to 30 retailers.