More than a trade show: Pitti premieres BECYCLE before start of the Tour de France

Becycle 2024

On the occasion of the historic start of the Tour de France in Florence, Italy, Pitti Immagine, an organizer of international cultural and trend events, is launching a new event focusing on the cycling industry, culture and lifestyle.

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry