Producers of new and innovative outdoor gear were among the winners of Ispo's Brand New competition of new brands and enterprises for 2012: Poler Camping Stuff (U.S., style category), whose camping products have a vintage style and a basic design, reacting to today's technological craze; Polychrome (Austria, sportswear category), which has developed a three-layer jacket where each layer is specifically engineered to protect the wearer against heat, cold and UV radiation, in addition to waterproof/breathable properties; Wavecave (U.K., summer hardgoods) for its hybrid backpack, which can carry a surfboard and a tent at the same time; Takwak (Germany, accessories) for its waterproof smartphones with GPS inside, developed in Germany, which also have a walkie-talkie function. It was the first time that the jury consisted mostly of former finalists and winners. As usual, the winners will have complimentary booths in a dedicated section at the next Ispo show. Like before, it will be located in Hall C2 of the Munich fair.

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