The Adventure Sports Fair, the biggest outdoor show in Latin America, is not going to target only consumers. Scheduled to take place in São Paulo next Aug. 11-14, it will host for the second time a B2B event, called Outdoor Business. One year ago, 310 buyers held a total of 1,230 meetings with the participating companies, placing total orders estimated at 6.1 million reais (€2.7m-$3.9m).
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