Trade shows: “Sometimes the value cannot be beaten”
After OTS in the UK, Charles Ross still sees value in trade shows. The best bring leadership, collaboration and are moving with the Industry.
After OTS in the UK – the last big European trade show of the season – Charles Ross still sees value in trade shows. In his opinion piece, he explains how the best bring leadership, collaboration, and community and are able to move with the Industry. With trade shows, especially the bigger ones, still having to find their place post-lockdown, the British Outdoor Trade Show (OTS) seems to be a step ahead of others. OutDoor by ISPO is a true tradeshow setup and, through industry collaborations, is delivering in one key area; but OTS – with two key themes that were prominent at this year’s event – is showing that it has its finger on the pulse of the future of the Outdoor Industry. Subscribe to the OIC to read the full article.
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