With online registration for the European Outdoor Summit in Treviso now open, the European Outdoor Group has announced the first keynote speakers at the conference, due to be held in the Italian city of Treviso on Oct. 4-5 and revolving around the theme of “It all starts with the consumer.”  Kate Bosomworth, who has led communications strategies for Adidas, The North Face, Uefa, Unilever and other clients for the past 15 years, will talk about how to be a “game changer” in outdoor participation. Ron Soonieus, managing partner of Camunico and executive in residence at the Insead management school, will discuss “long-term value creation.” Christoph Centmayer, sustainability manager at Bergans of Norway, will lead a breakout session on “strategic decisions based on a verified product footprint.”

Topics