All Trail Running articles – Page 14
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News briefsOn Athletics Club Europe promotes young running talent
Complementing the On Athletics Club (OAC) launched in 2020 with eleven international runners under the leadership of Dathan Ritzenhein, the Swiss footwear brand On has now brought a European counterpart of the program to life: OAC Europe. Focussing on young athletes between the ages of 19 and 23, the program ...
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News briefsSTC Distribution with new operational manager
Source: STC Distribution GmbH Markus Haid, new operational manager for Therm-ic and Sidas, DACH Since March 1, Katharina Spar has joined marketing manager Jan Otto as junior marketing manager at the Austrian company STC Distribution GmbH, which is responsible for sales of the Sidas and Therm-ic brands ...
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News briefsFoehn expands into mountain biking and running
Canadian outdoor brand Foehn, best known for its climbing apparel, has announced the launch of its SS22 collection, marking its debut in the running and mountain biking apparel categories. The collection comprises versatile pieces for men and women, including multi-use bottoms, tops, and outerwear. The company said that the items ...
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News briefs#GetActiveForUkraine: Outdooractive community collects kilometers for donations
The maps and touring portal Outdooractive, based in Immenstadt, Germany, has launched a charity challenge with its community to benefit Ukraine. Every outdoor activity that runs for more than 45 minutes can be registered and adds on to the collection of kilometers that were run, biked, hiked, rode, climbed or ...
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News briefs"This Is Home:" Merrell announces multi-year sustainability commitment, starting in the U.S. and Canada
Merrell has unveiled “This Is Home,” a multi-year sustainability initiative designed to inspire consumers to protect nature. The campaign focuses on digital, social and connected TV and showcases Merrell footwear and apparel made from more sustainable materials. It aims to inspire people to go outside with as little impact on ...
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News briefsVeja launches sneaker with Sea Sheperd
Source: Veja Veja xSea Sheperd Dekkan French footwear brand Veja has partnered with NGO Sea Sheperd to launch a new vegan sneaker that is available in several countries (in Europe: Switzerland, Italy and France) through the Sea Sheperd online store and at Veja’s website for €150. The ...
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News briefsStart-up footwear brand Hylo raises €2.9 million for low CO2 vegan sports shoes
The U.K.-based brand Hylo Athletics, co-founded by ex-football professional Michael Doughty in 2020, has secured €2.9 million in a Series A funding round for its vegan-friendly sneakers that are made with natural rubber, cotton, algae and corn fiber. The company claims the “corn runners” have a 52 percent lower carbon ...
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ArticleJornet and Camper launch NNormal; announce footwear, apparel and more for trail running and hiking
Now it’s finally out. After Kilian Jornet terminated his collaboration with Salomon, we were puzzling over who the Catalan climber and trail runner would work with in the future. Most recently, we reported that he and his partner Emelie Forsberg joined the athlete team of GPS watch brand Cronos from ...
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News briefsLeki rolls out new brand identity
After 33 years, German pole manufacturer Leki has unveiled its new logo as part of a new, comprehensive brand identity that will be rolled out from March 2022, including a new website. “The brand’s evolution is logical and brings more focus on the essentials. The emotionalization of the brand moves ...
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News briefsDacia partners with UTMB World Series
Dacia, part of the Renault Group, and the organizers of the UTMB World Series, UTMB Group and The Ironman Group, have announced a multi-year partnership through 2024. The agreement sees Dacia as the official technical and exclusive automotive partner for UTMB World Series European and African events, including UTMB Mont-Blanc, ...
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News briefsFidlock unveils concept sneaker with Fidlock Winch system
On March 10, Fidlock, the German company specializing in innovative magnetic fasteners, unveiled a brand new Concept Sneaker with the innovative Fidlock Winch closure/adjustment system. The sneaker, an athletic shoe with the new Winch closure, will not be available to the public, but serve as a showcase for potential collaborations. ...
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News briefsNew footwear production technology introduced by Covestro, Cyclone and Huafeng
The German polymer supplier Covestro, textile technology company Huafeng and fiber technology company Cyclone from China announced the joint development of more sustainable production technology for running and sports shoes: The outer fabric is made from recycled polyester Cyclone yarns (rPET), selectively coated with Huafeng’s Haptic technology. Huafeng uses a ...
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ArticleSport 2000 Germany reports best result in company history; Outdoor particularly on the rise
Sport 2000 GmbH continues to grow in Germany. The factored purchasing volume and external sales of the affiliated partner companies in Germany gave Sport 2000 the best result in the company’s history in 2021. As a result, Sport 2000 defends the position it already held in 2019 as Germany’s largest ...
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News briefs
First full-distance Ironman event in the Middle East to be held in Israel
The Ironman Group is adding to its 2022 Ironman global race calendar the Ironman Middle East Championship triathlon in Tiberias, Israel. Scheduled to take place on Nov. 25, 2022, it will be the first full-distance Ironman event in the Middle East. The event will take place around the historic Sea ...
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ArticleOrthoLite launches fully compostable midsole foam Cirql
Insole specialist OrthoLite and Vietnam-based material solutions company Cirql have launched a plant-based biopolymer foam that is EVA plastic-free, recyclable, compostable and comes with an end-of-life solution. The new OrthoLite Cirql sole offerings have their own website and claim to be the critical solution for true circularity within the footwear ...
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News briefsVibram expands athlete teams in U.S. and Europe
With the aim to build up deeper relationships with local sports communities and get insights on specific equipment needs, sole specialist Vibram has expanded both its European and U.S. athletes teams. Most of the new entries are U.S. runners: Meredith Edwards, Amber Febbraro, Alyssa Clark, Abby Jahn and Corbyn Jahn. ...
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ArticleUSWE reports net sales growth of 119% in Q3
Swedish USWE Sports AB, founded in 2007 and listed on the Nasdaq First North Growth Market since June 2021, reported net sales of SEK 23.3 million (€2.19m) for its third quarter (ended Dec. 31, 2021), up 119 percent from SEK 10.7 million (€1.01m) in the year-ago period. Operating income before ...
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ArticleCompass Diversified foresees slower growth in 2022, postpones 5.11 IPO
Compass Diversified (CoDi), citing supply chain and inflationary issues and lower year-over-year demand for products within its Velocity Outdoor rifle, crossbow and ammunition business, is forecasting a temporary slowdown in its 2022 growth rate that will likely be lower than its long-term growth rate target. Also, the Connecticut-based company, whose ...
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News briefsAllbirds launches ReRun trade-in program
With a trade-in program that is offered in several Allbirds stores in the U.S., the shoe company takes its first steps into the pre-owned market. Within the newly launched ReRun program, customers can trade in their used Allbirds footwear for an in-store discount of $20. Used shoes will be offered ...
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ArticleHaglöfs reports record year
Haglöfs has announced – without releasing figures – that it achieved strong sales and record profits in 2021. The company attributes the positive performance to continuous improvements in its brand experience, products, and distribution channel mix. Haglöfs has also raised the bar for its sustainability work with an ambitious new ...
