All Trail Running articles – Page 15
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News briefs
Matthias Mayr joins Outdoor against Cancer as new CEO
Outdoor against Cancer (OAC), a nonprofit organization promoting outdoor activities and a healthy lifestyle for cancer patients and their families, has hired Dr. Matthias Mayr, a former pro freeskier who has been an OAC ambassador since 2016, as its new CEO. Mayr is also the founder of the sports equipment ...
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Footwear industry: Inflationary pressure increases on a broad front
Thanks to the collective work of the editorial teams of our sister publications Shoe Intelligence and SGI Europe, we have put together a comprehensive analysis of the impact of inflation on the footwear industry. The editors tried to cover the economic, industrial, financial and some social aspects of inflation focusing ...
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News briefs
Hoka releases new global store concept in Asia
Green Room, an experimental design agency based in Birmingham, has partnered with footwear and apparel brand Hoka to develop a new global store concept that has now been launched in China and Southeast Asia. The concept is community-focused and will be rolled out in multiple locations and formats around the ...
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News briefs
Sustainable Apparel Coalition starts new project for due diligence in the supply chain
The nonprofit Sustainable Apparel Coalition (SAC), an organization that advocates for sustainable practices in the consumer goods industry, has partnered with the Initiative for Global Solidarity (IGS) to coordinate a new project to promote industry-wide convergence of methodologies for assessing environmental, social and labor conditions in the apparel and footwear ...
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News briefs
UTMB World Series adds three events to 2022 calendar
UTMB Group and The Ironman Group, the organizers of the UTMB World Series, have confirmed a final calendar of 25 events across 16 countries in Asia, Oceania, Europe, and the Americas for this year. The 2022 calendar includes three new events: Transvulcania by UTMB in Spain, Kullamannen by UTMB in ...
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Deckers expects 19-20% growth for the fiscal year
Deckers Brands, the parent company of Hoka, Teva and other brands, is currently forecasting revenues of $3.03-3.06 billion for the full financial year ending March 31, indicating a growth of between 19 and 20 percent. It expects to book a gross margin of less than 51.5 percent for the year, ...
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Ironman Group realigns leadership structure
Florida-based The Ironman Group has announced the promotion of Stefan Petschnig to chief business development officer and Matt Wikstrom to chief partnerships officer, resulting in shifts in the management structure and several promotions. Petschnig’s successor is Thomas Veje Olsen, who has been promoted to SVP & managing director Europe, ...
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News briefs
OrthoLite celebrates 25th anniversary with record growth
U.S. brand OrthoLite is celebrating its 25th anniversary in 2022 after two consecutive years of record-breaking growth. 2021 was the best year in the company’s history despite Covid and supply chain issues, according to Glenn Barrett, OrthoLite’s founder and CEO. Barrett, a veteran of the footwear industry, founded OrthoLite in ...
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U.K. e-tailer SportsShoes.com stocks Patagonia’s Hike and Trail line
SportsShoes.com, an online retailer of running, hiking and fitness products headquartered in Shipley, Yorkshire, has entered into a retail partnership with Patagonia for the Californian brand’s Hike and Trail collection. Brett Bannister, managing director of SportsShoes.com, commented to local news website T&A: “We are hugely excited to have a brand ...
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News briefs
France is Inov-8’s newest direct market
Source: Inov-8 Emmanuel Fedon U.K.-based running, hiking and fitness brand Inov-8 has added France to its portfolio of European direct markets, led by Emmanuel Fedon as sales manager. Fedon lives in Annecy and brings two decades of sports industry experience to the role. He previously worked for ...
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The first winners of the 2022 ISPO Awards
ISPO Group has announced the first winners of its revamped ISPO Awards. The modernized version of the award show, which – in its previous form – has been part of ISPO since 2011, will now be presented throughout the entire year and judged by a jury comprising members of the ...
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News briefs
Former Sport 2000 CEO joins Dutch SaaS startup
Former Sport 2000 GmbH CEO Markus Hupach is joining Dutch SaaS startup Arion as CEO, effective immediately. Arion’s parent, sports tech company Ato-Gear, claims to be ushering in “a revolution in athletic footwear” with Arion, a digital software/insole solution that aims to help people improve their performance and technique and ...
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News briefs
The winners of the French Outdoor Awards 2022
Source: OSV Gignoux Mountain, winner of the FOA Innovation Award 2022 The jury of experts appointed by the French trade association Outdoor Sports Valley (OSV) announced the four winners of the French Outdoor Awards (FOA) 2022 on Jan. 15 in Chamonix. While the competition is open to ...
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News briefs
Icebug partners with POW
Swedish outdoor footwear manufacturer Icebug is the latest global partner of Protect Our Winters (POW). Icebug has a longstanding commitment to sustainability, whether it’s switching from petrochemical to algae foam, changing fabric dyeing processes, eliminating air freight or installing solar power in its supply chain factories. Icebug is also a ...
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News briefs
Merrell pulls out of OR Snow Show
Footwear News reported that Merrell has decided to withdraw its participation from the Outdoor Retailer Snow Show (Jan. 26-28, Colorado Convention Center, Denver) due to the recent Covid-19 surge in the U.S. The brand will donate the money saved by not participating – about $25,000 – to the Boulder County ...
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News briefs
Norda expands global distribution
Norda, a young running shoe brand from Québec, Canada, that last year launched the first seamless trail running shoe made from bio-based Dyneema fiber, announced that it has expanded its global distribution network with partners in key territories starting with the first quarter of 2022. For the Asian market, Norda ...
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News briefs
Made to be remade: How Adidas wants to trigger systemic change
Eight months after launching the concept, Adidas has announced the launch of Futurecraft.Footprint, a collaboration with Allbirds on climate-friendly performance footwear. At 2.94 kg CO2e per pair, Adidas describes the Futurecraft.Footprint as a personal best for both brands. The Futurecraft.Footprint is also one of the lightest performance shoes Adidas and ...
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Fashion for Good launches new polyester recycling research project
Innovation platform Fashion for Good, based in Amsterdam, has launched the Full Circle Textiles Project – Polyester with the ambition to validate and scale promising technologies in polyester chemical recycling and to encourage financing and offtake commitments in the apparel industry. The project aims to bring together a consortium of ...
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News briefs
Sport 2000 launches Running Experts Europe
Sport 2000 has launched a new initiative, called Running Experts Europe, to federate the operators of specialist running shops across Europe, starting with representatives from the Netherlands, Belgium, Switzerland and Germany. In Germany, Switzerland and the Benelux countries, the ANWR Group has bundled the activities of Sport 2000 through a ...
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News briefs
Dual sports hydration system with built-in antimicrobial protection from Biomaster
Source: Mix Innovations Ltd. M:X® Dual Hydration System Polygiene’s subsidiary Addmaster has collaborated with Scottish company Mix Innovations Ltd. to develop a new hydration system that allows runners, cyclists and hikers to switch between pure water and flavored sports drinks as needed. The M:X® Dual Hydration System’s ...