All Trail Running articles – Page 18
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News briefsLycra introduces new one-size-fits-more fiber
With the launch of a new stretch fiber named Lycra Adaptiv, The Lycra Company (based in Wilmington, U.S.) is addressing the demand for more inclusive sizing that is not only important for consumers but might also allow for a potential reduction of SKUs by covering a broader range of body ...
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News briefsPolygiene hires Sean Tindale as new CMO
Source: Polygiene Sean Tindale, new CMO Malmö, Sweden-based Polygiene Group has appointed Sean Tindale as its new chief marketing officer, effective at the end of September. He is joining in from the fashion brand Vero Moda (owned by the Besteller Group), where he was global marketing director ...
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News briefsPremiere of the EcoHimal Charity Run powered by Salomon and Sympatex
The non-profit organization EcoHimal e.V. is organizing its first charity run on Strava in September. The campaign is supported by Salomon and Sympatex. In addition to the virtual Strava Challenge, the event format also includes two Salomon test events on Sept. 9 and 23, 2021, in front of the Salomon ...
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ArticleOeko-Tex reports successful 2020/21 year, with strong growth for Made in Green label
In its annual report for 2020/21, Oeko-Tex looks back to a turbulent era by changes and challenges due to the pandemic and the increasing pressure to move all partners in the supply chains to more sustainability and less CO2 emissions. During the last year, Oeko-Tex went live on Instagram for ...
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News briefsSOLE launches climate accountability initiative and carbon-negative insoles
Canadian footwear company SOLE has launched CO2negative, an initiative in collaboration with ReCORK™ to promote and facilitate the accurate labeling of the climate impact of consumer products and the certification of CO2-negative products, and simultaneously announced its first CO2negative™-certified insoles, the Performance footbed collection. Made from ReCORK recycled cork, the ...
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News briefsSuperfeet presents new softer insoles for running
Superfeet has unveiled its Adapt Run collection of insoles, an evolution of Superfeet technology as the new product is more soft and flexible, as opposed to the known firm feel of the brand’s insoles. The new cushioned outsoles, designed for runners who want a comfortable stride and insoles that adapt ...
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ArticleOn Holding files registration for IPO
On Holding, the Swiss company that owns On, the performance brand specializing in running and trail running founded in Zurich in 2010 by Olivier Bernhard, David Allemann and Caspar Coppetti, has announced that it has filed a registration statement with the U.S. Securities and Exchange Commission (SEC) for a proposed ...
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News briefsOn opens temporary travel agencies for local recommendations in Berlin and L.A.
On Aug. 26, On will launch the new Cloudaway, a new hybrid outdoor shoe, sustainably produced, ultra-lightweight and flexible, created for the new travel, which On says is all about moving consciously, walking slower, staying longer and being mindfully present. Source: On The new Cloudaway outdoor hybrid shoe ...
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ArticleAdidas to sell Reebok to ABG for €2.1 bn
On Aug. 12, Adidas has entered into a definitive agreement to sell Reebok to the Authentic Brands Group (ABG) for a total of up to €2.1 billion. The majority will be paid in cash at the time of closing, which is expected to occur in the first quarter of 2022, ...
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ArticleCoDi sees “explosive” growth at Boa Technology
Compass Diversified (CoDi) highlighted the “explosive” growth of the recently acquired Boa Technology in its second quarter ended June 30, cautioning that the brand’s expansion is likely to slow in the second half of the year. Boa, which owns the Boa Fit System for shoe fastening, was acquired by CoDi ...
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News briefsFirst “She is Outdoors” gear awards winners
Picking the best from 37 products from 28 brands in five categories, the #sheisoutdoors awards were given to Devold, Exped, Pyua, Norrøna, Wechsel, The North Face and Salomon. The first dedicated women’s outdoor gear award, initiated by Munich-based outdoor enthusiasts Jana Erb and Miriam Mayer of Kontrapixel, was chosen by ...
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ArticleDeckers Brands posts Q1 sales growth, raises FY22 outlook
Deckers Brands reported a first-quarter revenue increase of 78.2 percent to $504.7 million, while the company’s earnings per share increased to $1.71 compared to basic loss per share of $0.28 for the same period last year. The company has raised its full-year fiscal 2022 outlook and now expects earnings per ...
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ArticleOrthoLite pushes for zero waste in insoles
U.S. insole specialist OrthoLite, a supplier for over 350 footwear brands worldwide, has announced a widespread zero waste initiative to reduce the environmental impact of its products that are used in roughly 500 million pairs of shoes every year. The company’s commitment includes investment in a proprietary manufacturing system that ...
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News briefsBergzeit Trails for Trees collects 1,443,000 vertical meters
Source: Bergzeit Peter Naumann (Bergwaldprojekt e.V.) receives the donation from Bergzeit for 1,000 trees. In June, the German mountain sports retailer Bergzeit called on the trail community to run meters of altitude for a tree donation with the Trails for Trees Challenge. For every Mont Blanc climbed, ...
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News briefs
ENOS initiates Outdoor Sports Inclusion Award
In partnership with the EOG and the It’s Great Out There Coalition, the European Network of Outdoor Sports (ENOS) is organizing a new award series to promote greater participation in the outdoors by under-represented groups, including those with disabilities. The new Outdoor Sports Inclusion Award will recognize the brands developing ...
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ArticleNew Canadian brand norda launches seamless trail running shoe made of bio-based Dyneema
norda™, a young Canadian running shoe brand, introduced the first seamless trail running shoe made from bio-based Dyneema® fiber. norda was “founded with a mission to empower athletes to reach their highest potential through innovation and cutting-edge technology” and is the brainchild of Willamina and Nick Martire ...
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News briefsCimalp expands online store into German-speaking region
The French brand CimAlp has extended its offer to the entire German-speaking market: Consumers in Germany, Austria and Switzerland (DACH region) are now able to purchase CimAlp’s products directly at the brand’s website. For around ten years, the company from Saint Marcel, founded in 1964, has been ...
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News briefsSustainable sports retailer Sportgreen opens first stores
After launching its online platform for sustainable sports products In April 2021, Sportgreen has opened a physical flagship store of 800 square meters under the same name and with the same products in the German town of Ingelheim. The new store adds up to two smaller Sportgreen shops that were ...
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News briefsLeki to relaunch with new corporate identity, logo and technologies
Leki, known for its ski, hiking and Nordic walking poles as well as the Trigger system, has unveiled to its business partners a new brand logo and company image after 33 years. From 2022, the new corporate identity is intended to appeal to the entire and very diverse target group ...
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ArticleSalomon announces sustainability goals around its sports marketing efforts
Salomon is committing to improving the environmental impact of its in-person events, athletes and ambassadors. The brand has outlined specific sustainability-related goals to meet by 2025, touching both the protection of local nature and the overall emissions related to sports marketing. The two-pronged approach around events and athletes will begin ...
