All Trail Running articles – Page 7
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ArticleStrava Year In Sport Report shows social connections are the biggest motivator
Strava has released its Year In Sport: The Trend Report, highlighting global trends among active people across all generations. It reveals that Generation Z’s behaviors and habits differ from other generations, but they also have different motivators, barriers and interests when it comes to staying active. For the report, Strava ...
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News briefsSportsShoes.com with ten new hires for marketing, social and design
UK online retailer SportsShoes.com has announced 10 new appointments to its brand marketing, social media and design teams to support its continued growth and development strategy. Maryse Haynes is joining the company as Marketing Coordinator from sports and mountain apparel brand Inov-8, where she was Head of Marketing. She previously ...
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News briefsCraft North America to move to New Wave’s Seattle HQ to bolster demand, new CEO
Craft Sportswear North America announces the phased relocation of its US headquarters to Seattle, Washington, in 2024. The company will join the family of brands owned by parent company New Wave Group, which is based there. This strategic decision is intended to support the brand’s expansion into outdoor and specialty ...
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Data & AnalysisGlobal outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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News briefsTNF launches The Allyship In The Outdoors course
The North Face (TNF) has launched The Allyship in the Outdoors course, a new digital tool that aims to change the way organizations, communities and individuals view allyship and racial inclusion. The course is one of the outcomes of the TNF Explore Fund Council, a group comprised of various sectors, ...
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ArticleFootwear brands launch collective to drive the transition to a circular economy
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and US retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the ...
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ArticlePolartec announces Apex Award winners 2023
Polartec has announced the winners of the Polartec Apex Awards 2023. The annual design award recognizes brands and designers that embody Polartec’s Made To Go Beyond ethos. The winning garments – selected from hundreds of entries that improve the lives of those who wear them – embody ...
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News briefsHoka partners with NYC-based designer Nicole McLaughlin
Source: Hoka Hoka x Nicole McLaughlin collaboration featuring the Mafate Three2 Hoka, a division of Deckers Brands, is expanding its trail franchise with a limited-edition collaboration with New York-based designer and digital creator Nicole McLaughlin. The collection brings to life a unique take on Hoka’s new Mafate ...
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WebinarRegister now: The path to top-notch products with PrimaLoft, Polygiene & Maloja
Join PrimaLoft, Polygiene and Maloja and discover why ingredient brands are worth every penny when it comes to sustainable, performing products.
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ArticleDeckers publishes ESG report for FY23
Deckers Brands, owner of a portfolio of brands including Ugg, Hoka, Teva, Sanuk and Koolaburra, has published its Corporate Responsibility and Sustainability Report called Creating Change for the 2023 financial year. The report builds on the progress the company has made towards its sustainable development goals in the areas of ...
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News briefsCoDi’s large premium for Marucci will benefit the business
Compass Diversified’s decision to divest its Marucci Sports business to Fox Factory for $572 million after purchasing the brand for $200 million in 2020 will help the company reduce its cost of capital and give it “greater ability to increase shareholder returns,” it said in a statement. In Q3 ...
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News briefsUTMB confirms first Canadian Ultra Trail event
The UTMB World Series has confirmed that the alpine playground of Whistler and the surrounding Sea-to-Sky corridor in British Columbia will host a new event, the Ultra Trail Whistler by UTMB on Sept. 28-29, 2024. It will be the first Canadian event and the eighth in North America. Whistler Blackcomb ...
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ArticleDeckers raises full-year guidance again on continued strength of Hoka, plans to divest Sanuk
Bolstered by sales contribution from its Ugg brand and continued momentum in its Hoka business, Deckers Brands generated a 76 percent increase in Q2 operating income to $224.6 million on nearly 25 percent total net sales growth to $1.09 billion for the three months ended Sept. 30. Net income was ...
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ArticleInov-8 rebrands for the first time in 20-year history
Founded in 2003 in the mountains of northern England, the running, hiking and fitness brand Inov-8 is undergoing its first rebrand. To mark the milestone of two decades, the company has now unveiled a new look with the new wordmark “INOV8.” The new name and logo will first appear on ...
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ArticleSSU delists from NYSE, new CEO
After assuming earlier this year that the worst of the market disruptions were over, Signa Sports United N.V. (SSU), the Berlin-based sports e-commerce specialist, has now announced an acceleration of its strategic realignment and performance improvement program. Ahead of putting its Q3 numbers on the table, the company is ...
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News briefsSalomon is welcoming seven para athletes as brand ambassadors
Salomon has announced the inclusion of seven amputee athletes as brand ambassadors. The team is comprised of hikers, snowboarders, runners, cyclists and a dancer, all with a unique story while sharing a common love for the outdoors. The new Salomon brand ambassadors: Jérôme Bernard, triple amputee, is a runner ...
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ArticleIcebug starts collaboration with Danish supplier of sustainable leather
Source: Icebug Maria Munther By using fully traceable leather from Scandinavia, Swedish footwear manufacturer Icebug can further reduce its carbon footprint. This is possible thanks to a collaboration with Spoor, a Danish company specializing in sustainable leather. “It’s about taking responsibility for our climate footprint, for animal ...
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ArticleUTMB launches new sustainability roadmap, “UTMB for the Planet”
UTMB Group has launched “UTMB for the Planet,” a new action plan focusing on regenerating our planet and UTMB communities. The project builds on the actions in place at the Dacia UTMB Mont-Blanc since 2003. UTMB for the Planet will guide all the sustainability actions of UTMB Group and will ...
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ArticleTrade show organizer Raccoon Media acquired by investment company
Cuil Bay Capital, a new U.K.-based investment firm led by exhibition entrepreneur Doug Emslie, has announced its first investment with the acquisition of a majority stake in U.K.-based Raccoon Media Group. Raccoon was founded in 2016 and achieved great success with the launch of the National Running Show. Since then, ...
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News briefsCamelBak announces new initiatives in connection with Dacia UTMB Mont-Blanc
CamelBak, the California-based specialist for personal hydration products, has announced new events and activities in its partnership with Dacia UTMB Mont-Blanc. CamelBak has been the official hydration partner of the Dacia UTMB Mont-Blanc since 2016. To celebrate the iconic race, CamelBak has announced the first “Redefine Limits Run Challenge” through ...
