Vango has reported a good start with Vango Connect, a new e-commerce system that allows its retail partners to log on to participate in an auction for orders placed by consumers. The system is powered by Shopatron, an international platform based in the U.S. that also works with other brands such as Eureka! Since its soft launch one month ago, Vango Connect has already collected about 100 orders. This is even before using Vango’s own big database of former customers. Its vango.co.uk website attracts more than 750,000 visitors every year, and the Scottish company feels that many of them want to buy their camping equipment online.
