VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the center of Soho, in London. The seven-story building, Axtell Soho, will be used as a showroom for buyers as well as a place for the group's staff to host meetings and share ideas. The building features dedicated floors for The North Face, Timberland, Vans and Kipling, which are all part of the group's large portfolio of brands. The building includes showcase space for other brands of the group, including Eastpak, Smartwool, Altra, Napapijri, Dickies and Icebreaker. The sixth floor hosts a digital innovation and design studio. The U.K. is VF's top European market, representing around 20 percent of all its EU revenues.
Related articles
-
ArticleVF investor pushes for turnaround plan
In a presentation, California-based activist investor Engaged Capital outlined that the parent company of Vans, The North Face (TNF), Timberland, Supreme and others is suffering from bloated overhead that is driving down shareholder value and called for a more detailed turnaround plan for VF Corp. It said that the overhead ...
-
ArticlePomoca opens new HQ
The ski touring skins specialist opened a cutting-edge facility in Switzerland, combining sustainability, technology and regional collaboration to boost production capacity.
-
ArticleDecathlon plans major expansion in Germany by 2027
The global sports retailer announces significant investment and growth plans to enhance accessibility and modernize shopping experiences in Germany.