VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the center of Soho, in London. The seven-story building, Axtell Soho, will be used as a showroom for buyers as well as a place for the group's staff to host meetings and share ideas. The building features dedicated floors for The North Face, Timberland, Vans and Kipling, which are all part of the group's large portfolio of brands. The building includes showcase space for other brands of the group, including Eastpak, Smartwool, Altra, Napapijri, Dickies and Icebreaker. The sixth floor hosts a digital innovation and design studio. The U.K. is VF's top European market, representing around 20 percent of all its EU revenues.
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