Victorinox, marketer of the Swiss Army Knives, opened a flagship store on London’s prestigious Bond Street in November. The 500-square-meter store is the first of its type in Europe, while the brand already runs one corporate door in New York and two more in Tokyo. According to Waffenmarkt Intern, the German trade publication for hunting and rifle retailers, Victorinox has 11 additional stores worldwide that are basically run by retail customers. The London shop offers the whole range of Victorinox products, including knives, apparel, packs & bags, perfume and accessories.
