Weyco Group says Forsake brand will gain traction in 2023
Weyco Group sees Forsake, the waterproof boot and sneaker brand it acquired for $2.5 million in June 2021, beginning to grow next year with a strategy that is currently in development. The brand targets 25- to 40-year-old consumers split evenly between men and women and focused on adventure enthusiasts. In ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices