All articles by Wolfgang Greiner – Page 34
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ArticlePolartec aims to make a difference with ‘Beyond Begins Today’
Since inventing the first fleece made from recycled plastic water bottles in 1993, Polartec, a Milliken & Company brand, has upheld its steadfast promise to protect the environment and is doing everything to make the goal of “zero waste” a reality – from using 100 percent recycled and plant-based materials ...
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ArticleZIV: German bicycle industry defies consumer climate
The German Bicycle Industry Association (ZIV - Die Fahrradindustrie) presented its market data for 2023. Contrary to expectations and the generally negative consumer climate, both bicycle production and bicycle sales once again reached a very high level in 2023 – comparable to the Covid-related bicycle boom year of 2020. Overall, ...
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News briefsUnder Armour design chief returns to Black Diamond as Creative Director
Source: Black Diamond Kasey Jarvis Black Diamond Equipment, a brand under the umbrella of Clarus Corp., has appointed Kasey Jarvis as Creative Director for the brand. Jarvis most recently served as Chief Design and Development Officer at Under Armour, where he led the establishment of the visual ...
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News briefsNew CEO for knife maker Morakniv
Source: Morakniv Richard Jägrud Richard Jägrud, who has been CEO of Silva (Primus Silva Sweden AB) for the past seven years, has been appointed the new CEO of the Swedish company Morakniv AB, effective May 15, 2024. The previous CEO, Johan Burtus, left the company after three ...
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ArticleEthicamper: New 'fair' online store for outdoor enthusiasts and campers
Elisa Fuchs and Patrick Lenzbauer from Graz, Austria, have launched a sustainable, German-language online store for outdoor enthusiasts, called Ethicamper. Environmentally friendly materials, produced as locally as possible and in a resource-saving manner: “Ethicamper offers a carefully selected range of products and solutions for a better future,” ...
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ArticleManitobah launches “Rooted” brand campaign
Canada-based Indigenous footwear brand Manitobah introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope ...
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ArticleREI to offer non-gendered own-brand products to promote inclusivity in the Outdoors
US retail chain REI Co-op announced the launch of its new spring line of gear and apparel, which also includes the brand’s first non-gendered apparel assortment for adults. Additionally, REI shared plans for its in-house brand to move beyond a gender-specific designation where it makes sense. As part of this ...
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ArticleEFTA and India sign trade and economic partnership agreement
On March 10, the European Free Trade Association (EFTA) countries – Iceland, Liechtenstein, Norway and Switzerland – and India signed a Trade and Economic Partnership Agreement (TEPA). The landmark agreement between India and EFTA will bring significant economic benefits, such as better integrated and more resilient supply chains, new opportunities ...
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ArticlePrimaLoft drops two new high-performance down alternatives
PrimaLoft, Inc. has expanded its range of synthetic down alternatives. PrimaLoft Insulation ThermoPlume+ and PrimaLoft Insulation RISE Loose Fill are the latest products that, according to PrimaLoft, combine the performance and aesthetics of natural down with the benefits of PrimaLoft synthetic fibers, all in a sustainable chassis case. Brands such ...
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ArticleCascale releases updated version of Higg BRM
Cascale (formerly the Sustainable Apparel Coalition, SAC) has launched the latest version of the Higg Brand and Retail Module (BRM), part of the Higg Index suite of tools. This update reflects Cascale’s commitment to refining the Higg Index to meet the needs of members, users, and the industry. Higg BRM ...
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News briefsNaturkompaniet wins Swedish Sustainable Brand Index for 11th consecutive year
Naturkompaniet has won the “Clothing and Fashion - Stores” category of the Swedish Sustainable Brand Index, a position the retailer has defended since 2013. Being an industry winner in the Sustainable Brand Index means that a brand is perceived as the most sustainable brand in its category, according to Swedish ...
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ArticleKlean Kanteen acquired by Think Better Group
Klean Kanteen, a family- and employee-owned company known for reusable stainless steel beverage and food containers, has been acquired by the Think Better Group in partnership with the ABN AMRO Sustainable Impact Fund. Klean Kanteen, the original clean reusable water bottle, was founded over 20 years ago in the foothills ...
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ArticleNew CEO at Primus-Silva
The Swedish outdoor equipment company Primus-Silva has appointed Jonas Sjögren as its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the company to pursue new professional challenges. Sjögren and the Primus-Silva management team will work closely together to lead the ...
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News briefsNaturkompaniet acquires Regntøyspesialisten
As part of its further expansion in Norway, the Sweden-headquartered outdoor retail chain Naturkompaniet has acquired 100 percent of the shares in Regntøyspesialisten AS in Kristiansand. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position in the outdoor industry in Norway. Naturkompaniet is a ...
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ArticleSalomon presents new brand campaign
Mountain sports lifestyle brand Salomon has teamed up with advertising agency DDB to unveil its new multi-channel brand campaign, “Welcome Back to Earth.” The campaign aims to increase brand awareness around the world and appeal to a younger audience in the key epicenters of San Francisco, Shanghai, New York, and ...
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ArticleIcebug to open first store in Stockholm
Swedish shoe label Icebug unveiled it will soon open its first brand store in Bibliotekstan, at Norrlandsgatan 10, with a sales area of approximately 80 square meters. Bibliotekstan is an exclusive shopping district in Stockholm around Biblioteksgatan in the heart of the city, but the area also includes parts of ...
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ArticleTeva celebrates 40th anniversary with ‘Where to Next?’ campaign
Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream, US outdoor footwear brand Teva introduced the world to the first sport sandal. To celebrate this major milestone, the brand, a division of Deckers Brands, has introduced its ...
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ArticleEOG publishes annual report 2023, second consecutive year of membership growth
The European Outdoor Group (EOG), founded in 2003 by 19 outdoor companies, has published its annual report following its online Annual General Meeting, where members were presented with a detailed report on the association’s activities and achievements in 2023, culminating in the successful vote to make participation in a Race ...
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ArticleVista Outdoor rejects unsolicited offer from MNC Capital
Vista Outdoor announced on the morning of March 4, 2024 that its Board of Directors, after consultation with its financial and legal advisors, has rejected the unsolicited expression of interest from MNC Capital in which MNC expressed an interest in acquiring Vista Outdoor in a cash transaction for $35 per ...
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Article50th IWA again No.1 destination for international hunting & shooting sports industry
International business was thriving at the 50th-anniversary edition of IWA OutdoorClassics. This year, the leading trade show for the hunting and shooting sports industry was once again the number one destination for international business contacts. According to roto organizer NürnbergMesse, around 40,000 visitors from 120 countries guaranteed full halls. The ...
