Woolrich has announced a new partnership with Goldwin, a Japanese firm specializing in the manufacturing and sale of sporting apparel, which will result in a new Goldwin premium outdoor collection. The first men's line will be on offer in autumn 2018 in North America, Europe and Asia. Goldwin has acquired a minority stake in Woolrich International via the purchase of shares from WP Lavori in Corso, Woolrich International's majority shareholders, and a capital increase. According to Woolrich's management, the partnership with Goldwin will support, both from a financial and industrial point of view, the company's strategy to develop the Woolrich brand internationally. Woolrich International posted revenues of $190 million in 2016, representing a 9 percent increase from the previous year. Woolrich International was created from the merger between Woolrich Inc. and Woolrich Europe, owned by Bologna-based group W.P. Lavori in Corso, in the autumn of 2016.
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