Yeti’s multi-channel efforts paid off in 2019
The American Yeti continued to grow strongly last year. In the fourth quarter, the American supplier of coolers, drinkware and other outdoor equipment recorded a 23 percent gain in revenues to $297.6 million, driven by strong growth in direct-to-consumer (DTC) sales, which increased by 35 percent to $149.0 million. Wholesale ...
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