In June, the German mountain sports retailer Bergzeit called on the trail community to run meters of altitude for a tree donation with the Trails for Trees Challenge. For every Mont Blanc climbed, the highest mountain in the Alps with 4,810 meters of altitude, Bergzeit planted a tree. By June 30, almost 700 trail runners had taken part in the campaign. The result: With 1,443,000 meters of altitude run, they were able to collect a total of 300 trees within three weeks.
The German outdoor e-retailer was recognized for environmental innovation.
Bergzeit has hired business IT specialist Teresa Schuster for a new position: Head of operational excellence. Schuster is responsible for the set-up of a sustainable operations unit that will form the basis for further growth and improve the customer experience. In addition to the optimization of existing processes, the focus ...
The global rugged footwear market declined by 2.2% in 2023 to $6.2 billion, with Salomon and other top brands driving gains in Europe and China, while US sales fell sharply, forcing brands to rely on new products and marketing to compete in a flat market.
Newfoundland Helicopters enhances its search and rescue operations with the placement of a helicopter detector.
As part of an international campaign, environmentalists presented a bold petition to the German government calling for significant reforms in marine protection and sustainable fishing practices.
Supporting a cleaner, plastic-free future, the German outdoor brand contributes to sustainability efforts by donating to Patron.
