Rory Atton, founder of the Dewerstone brand of outdoor apparel and sunglasses, has won an Entrepreneur for Good Award for the southwestern U.K. in the eighth edition of the Great British Entrepreneur Awards. Like the winners in the other categories, Atton received his award in a virtual ceremony – made necessary by Covid-19 restrictions – and will now advance to the National Final. The Great British Entrepreneur Awards operate in partnership with Starling Bank and focus on entrepreneurial stories – especially in the social and environmental domains – rather than on traditional business metrics. According to Atton, Dewerstone belongs to 1% for the Planet, whose members donate one percent of their annual sales to such environmental non-profit organizations as Save Our Rivers and the Gili Eco Trust. The company is also Climate Neutral Certified and has planted some 25,000 trees in Indonesia this year. It is headquartered in Dartmoor National Park.

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