Snowlife, the Swiss family business specializing in ski gloves, wants to further strengthen its international distribution, which is now largely limited to agents in Italy, Austria and France, plus distributors in Spain, Russia and Eastern Europe. For this purpose, the company has appointed an industry veteran, Robert Demetz, to the new position of export manager, and he has already signed a deal with the VP Agency for the U.K. Demetz has worked in marketing and sales for numerous companies, the majority of them Italian. The list includes Tecnica, Nordica, Ride Snowboards, Diadora, RH+, La Sportiva and MGM. Snowlife does not sell its products directly to customers. The brand was founded in 1973 by a Swiss ski racer, Nando Pajarola, with the aim of developing functional and fashionable ski clothing. Since 2005, the Snowlife collection has consisted exclusively of gloves. Snowlife is also a Swiss wholesale distributor for various snow sports brands including Phenix.
