According to the “Estudio E-Commerce 2021,” a study put out by IAB Spain and Elogia, the distinction between e-tail and physical retail has blurred this year in Spain to the point of indifference for 58 percent of the country’s consumers. This is an increase of six percentage points from last year. The share of consumers who buy exclusively from physical stores now amounts to 23 percent of the total, while those who buy exclusively online have a share of 19 percent. Moreover, 73 percent of Spanish consumers believe that the combination of physical and online shopping will be natural to them in the future.
Related articles
-
ArticlePáramo brings sustainable rainwear to the US via DTC
The British brand, known for its sustainability and durability, is set to expand into the US market with direct-to-consumer sales.
-
ArticleMartin Stolzenberger: Being responsible, close to the market and authentic is key
In this exclusive interview, Martin Stolzenberger, CEO of Bergzeit, offers insights into the growth and sustainability journey of one of Europe’s leading outdoor retailers. Founded as a niche portal for mountaineering enthusiasts, Bergzeit has evolved into a major online retailer renowned for its authentic approach and commitment to quality.
-
News briefsSportshopen partners with former world's strongest man to promote active lifestyle
The Swedish sports and leisure retailer teamed up with Magnus Samuelsson to inspire an active, healthy lifestyle in a new collaboration focused on fitness and outdoor life.
More from Market Statistics
-
ArticleBicycle industry vet estimates pedelec motor manufacturers’ market shares
German expert Ernst Brust shares his insights on the German, European and global pedelec motor markets, highlighting Bosch, Shimano and Bafang’s key roles.
-
ArticleCycling helmet market to rise at a CAGR of 5.5% to 2029
Market growth in recent years has been driven by a surge in cycling as a sustainable mode of transportation, coupled with increasing awareness among cyclists of the importance of safety.
-
ArticleRakuten study highlights discrepancy in holiday spending
The study by the Japan-based, international cash-back shopping platform shows holiday shopping challenges. Retailers face reduced spending intentions, shoppers prioritize price and added-value incentives.