Adidas Outdoor has sealed a sponsoring agreement with climber Dean Potter. The 40-year-old is known for a speed record climb of “The Nose” at El Capitán and the first solo climb of Cerro Torre in Patagonia.
2012-09-18T00:00:00+01:00
Adidas Outdoor has sealed a sponsoring agreement with climber Dean Potter. The 40-year-old is known for a speed record climb of “The Nose” at El Capitán and the first solo climb of Cerro Torre in Patagonia.
2025-01-10T11:56:00Z By Outdoor Industry Compass Editorial Team
In a new four-year deal, the Italian brand becomes British Cycling’s official on-bike apparel partner.
2025-01-09T16:29:00Z By Wolfgang Greiner
A groundbreaking initiative aims to reshape mountain biking in Austria by balancing nature, society and economy for a sustainable future.
2025-01-09T11:13:00Z By Wolfgang Greiner
The US-based specialist for waterproof and breathable fabric technology launches a new tagline that bridges innovation, sustainability and the spirit of outdoor adventure.
2025-01-10T12:29:00Z By Wolfgang Greiner
Garmin’s new, innovative GPS devices – some with integrated inReach and camera – aim to elevate outdoor navigation experiences.
2025-01-08T15:31:00Z By Wolfgang Greiner
The new shoe combines minimalist design with sensor technology to transform running form and reduce injuries.
2025-01-08T08:15:00Z By Wolfgang Greiner
CES Innovation Honoree Hypershell unveils technology set to redefine mobility and endurance for outdoor enthusiasts.
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