Adidas Outdoor was a sponsor in the 10th edition of Adventures NYC, the annual, free event in New York City bringing the outdoor experience to city residents, which took place on June 21-22. The event gives New Yorkers a chance to engage with established outdoor brands and participate in activities such as climbing, kayaking and stand-up paddling. Specifically, Adidas Outdoor sponsored the event's Climbing Zone, featuring four rock-climbing walls where consumers could try the sport and learn about the brand's footwear and apparel. To celebrate its 10th anniversary, Adventures NYC this year expanded from the usual one-day event in Central Park to include a second day out in Marine Park, Brooklyn, where attendees had an opportunity to try water-based activities.

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