ATK Bindings has announced Carlalberto (Cala) Cimenti as a new brand ambassador. Cimenti will be leaving on June 2 with two Russian mountaineers, Vitali Lazo and Anton Pugovkin, to reach the summit of Nanga Parbat (8,125m) and descend it, on skis, along the Diamir wall. There will be no high-altitude porters, and the participants will not use the aid of oxygen. ATK will provide Cimenti with technical support for this and future expeditions.
Related articles
-
News briefsTrailblazer documentary on skier Megan McJames streams Nov. 1
A new documentary chronicles a determined athlete’s journey through the challenges of independent skiing, set to stream on Amazon soon.
-
News briefsBaffin tests new winter equipment in Iceland’s extremes
The Ontario-based cold-weather brand rigorously tested its latest designs in Iceland’s extreme conditions to ensure performance and durability.
-
News briefsColumbia Sportswear appoints new creative agency and marketing lead
Columbia teams up with new agency and marketing lead to elevate brand storytelling and connect with outdoor enthusiasts worldwide.
More from Product & Marketing
-
News briefsPeak Performance introduces limited-edition Vertical Gore-Tex Pro London capsule
The Swedish brand has launched a limited-edition Vertical Gore-Tex Pro in its Covent Garden store, crafted from surplus fabrics.
-
News briefsHelly Hansen launches modular raincoat for urban living
The Norwegian outdoor brand debuts the Vika 3-in-1 Raincoat, blending versatile, weather-resistant protection with urban style for active city dwellers.
-
News briefsPeak Design and Carryology unveil photography capsule
The specialist for carry solutions partners with an expert community, launching durable, elevated photography essentials with unique patterns.