Backcountry Access (BCA) reached an extremely high level of awareness with a film broadcast on YouTube that has been viewed by at least 730,000 people. The film shows an athlete, Meesh Hytner, taking part in a grass-roots snowboard freeriding event and getting into trouble with loads of snow. The rider was caught by a Class 3 avalanche. She escaped without injuries using her BCA Float 30 airbag, which enabled her to remain on the surface throughout the slide.
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