Berghaus has asked six photographers to capture stories that show the benefits of time spent outdoors, as part of its “Time To Get Out” marketing campaign. The summer phase of the campaign is live on Instagram, while the autumn/winter chapter will follow in September.
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British outdoor brand Berghaus, part of Pentland Brands, has launched a new campaign to promote its latest collection of insulated apparel, timed alongside the launch of its new autumn/winter range. Dubbed “Cold Studies,” the new long-term platform is meant to inspire outdoor enthusiasts to seek out cold-weather adventures while also ...
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News briefsBerghaus launches performance hijab
Source: Sandra Seaton The Berghaus hijab Berghaus has launched its first hijab suitable for a variety of outdoor activities. The product was developed in collaboration with brand ambassador Zahrah Mahmood, also known as the “Hillwalking Hijabi.” It incorporates technical materials and features to help remove barriers that ...
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News briefsSmith executives honored with Manufacturing Excellence Awards
Two top managers at the global eyewear and helmet manufacturer received awards for leadership and dedication to team growth and innovation.
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