Buff has joined for the first time the sponsor roster of the Tour of Flanders, the iconic road cycling race that is part of the UCI World Tour. This year’s edition of the Tour of Flanders is scheduled to take place on Sept. 18, after being postponed from the original date of April 4 due to coronavirus restrictions. In addition to the sponsorship of the race, the agreement includes the creation of a limited-edition range of products for cycling enthusiasts. The Buff Tour of Flanders 2021 collection, which is already available on the Buff website, comprises five different models, including three caps, a tubular and a headband. All the items use the race’s corporate colors, black and yellow, and the official name of the race, De Ronde van Vlaanderen.

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