Deuter introduced a new corporate design at the OutDoor show in Friedrichshafen, where the company also presented a new look for its booth. The German brand has kept the shape of its former logo, but has changed the colors and added new prints and  slogans. Deuter's Futura series of backpacks for 2018 is in line with the brand's new color concept. Employees of the company and partners of the brand act as models in a new print campaign that was presented in Friedrichshafen. 

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