Ferrino has unveiled the Happiness project. The brand will be supporting Giuseppe Bertuccio D'Angelo's world tour to discover the secret of happiness. D'Angelo, 29, from Milan, will go to all six continents to interview as many people as he can about the concept. Each interview will ask 10 questions on how to achieve this most desirable yet least classifiable mood. The idea is to combine all the answers into a formula for universal happiness, D'Angelo said. Ferrino's backing of the project is also connected with D'Angelo's philosophy of responsible tourism, respecting the diverse cultures and traditions, which the brand shares with the explorer.