Presented for the first time this summer, the #sheisoutdoors award aims to recognize innovative, technologically advanced, highly functional outdoor clothing designed for women. Registration closes on May 25. To date, brands like Deuter, The North Face, Norrøna, Pyua, Fjällräven, Osprey, Gregory, Bergans, Altra, On, Wechsel, Asolo, La Munt and Lowa have signed up for the first edition. The project was founded by Munich-based outdoor enthusiasts, photographers and digital creatives, Jana Erb and Miriam Mayer.
The awarded individuals and products will be picked from five categories: outdoor professionals and expeditions, camping, equipment, footwear and clothing. An expert all-female jury of outdoor industry specialists will test and evaluate all submitted products, judging them on functionality, quality, choice of materials, sustainability, innovation, usability, target group and design. One winner (and up to two nominations) per category will be introduced at a hybrid online and physical event on July 31. The jury will also pick one overall winner and one product with the highest contribution to environmental sustainability.
