The North Face (TNF) has announced Arianna Tricomi, the two-time overall Freeride World Tour Champion, as the newest member of the TNF Global Athlete Team. Tricomi took first place overall in both the 2018 and 2019 editions of the Freeride World Tour (FWT). At the TFN Global Athlete Team, she will join Victor De La Rue and Marion Haerty, Freeride World Tour Champions like herself, as well as mountain skiers like Evelina Nilsson and Markus Eder, who also represent TNF.
The Swedish outdoor brand unveiled a campaign exploring personal connections to time and nature, with stunning visuals set in the Swiss Alps.
Financial challenges lead to a credit downgrade, highlighting the problems of large brand portfolios and operational setbacks.
The EY Entrepreneur Of The Year award recognizes the sustainability-focused strategies of the outdoor footwear company.
The brand introduces groundbreaking adaptive technologies, empowering individuals with disabilities to explore the outdoors.
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The new performance compound delivers exceptional grip for athletes tackling steep and rugged trails.
The new partnership integrates advanced safety technology into Scott ski helmets, enhancing rescue efficiency and skier safety.
