Haglöfs will get a marketing award in the multi-channel category at next month's Ispo Munich show for its “Monochrome” advertising campaign, which it launched last spring on various types of media in 26 markets to support the launch of its biking and trail running segments. It used a limited range of color hues to draw attention from new customers. Separately, Ortovox has come out as Gold Winner in the multi-channel category in the Ispo award for Communication of the Year. The jury praised the emotionally designed video tutorials and the various safety tools that appear in the interactive start-up page of its website. It's part of a campaign that aims to reduce the number of avalanche accidents through print ads, video clips, conventional banners, newsletter and a Facebook contest.

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