Instead of leaving their old Haglöfs products at the back...

Instead of leaving their old Haglöfs products at the back of a closet, consumers will get a chance to bring them to a thrift store within the Swedish outdoor brand's store in Stockholm from next week. As part of the project, called Swapstories, the consumers will be asked to write about their experience with the used product and they will get a 20 percent discount on any new products they buy in the store. The proceeds from the sale of the used products will go directly to charity. Haglöfs described the project as a way to share stories of outdoor experiences, to make sure that products are fully used, and to support two Swedish organizations aiding poor farmers around Lake Victoria in Africa and struggling families in Romania.