Isbjörn of Sweden, which makes outdoor clothing and accessories for children, has appointed the two-year-old Sonny Reed to represent its range of products for kids as brand ambassador in the U.K. Sonny Reed is the son of Oli Reed, who runs a blog called The Outdoor Dad. As the brand's sales are currently growing in the U.K. market, the company was looking for a local ambassador for its marketing activities in the country. 

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