Ispo and Jack Wolfskin are running a survey to find out to what extent outdoor equipment should be digital, and specifically what the outdoor customers want and need. The questionnaire, which can be completed until Oct. 21, focuses on the technical and digital resources that respondents use outdoors, how they use them, and which ones they avoid. The survey is open to all persons over the age of 18 who like to be outside, regardless of their level of expertise or physical activity. As a reward for the 10-15 minutes they take to answer the questions, 200 participants will receive a washbag from Jack Wolfskin. The prize winners will be determined through a lottery. The questionnaire is available at https://innovation.ispo.com/jack-wolfskin

Topics